Head Digital Fundraising

5 - 10 Years

Job Description

If you live and breathe digital communications and marketing, we want you to apply. We are looking for a Head Digital Fund Raising to develop, implement, track and optimize our digital fund raising campaigns across all digital channels via vendors, agencies and in-house team

The position is responsible for all planning, execution and management of Digital fund raising initiatives of Oxfam India, in order to raise funds online in India. The role entails meeting the fund raising objectives of Oxfam India both in terms of Value and number of donors acquired.

The position will manage the Fund Raising Campaigns and also support Trailwalker for lead generation to drive participation in the flagship Oxfam India event.

We need someone who has excellent record of accomplishment in digital marketing managing across Display, Search (paid and SEO), Affiliate and all areas covering paid marketing.

Understanding of fundraising KPIs, Google Analytics and Conversion Rate Optimisation is necessary

A strong self-motivated starter with strong experience in driving large teams to deliver campaign / performance management, optimization / reporting / analytics

The candidate will be responsible for the entire digital fundraising program. We are looking for someone with strong analytics expertise and ability to drive positive ROI

Design & Implement Fund raising Campaigns
Develop and execute Oxfam Indias digital fund raising strategy, along with planning and budgeting
by working closely with Head of Individual Fundraising &Deputy Director of Public Engagement to ensure all campaigns are in sync with our overall program strategy & supported by Tele team for fulfillment
Design, implement and manage digital fund raising programs, focusing on new customer acquisition and retention, emergency fundraising and lead generation
Optimise spends on all paid channels; achieving the target and the KPIs related to cost per donor & other Fund raising metrics
Ensuring Running A/B tests across advertising channels & landing pages
Monitor, analyze and optimize plans and strategies to achieve defined goals; Define metrics for initiatives and campaigns and monitor performance
Responsible for driving fund raising goals from institutional website like conversion rate optimization, SEO form of donor acquisition & payment gateway integration

Analytics, Insights and User Experience
Define and track the digital fund raising KPIS
Develop monthly/quarterly reports to increase internal understanding of online analytics and conversions
Improve user experience and interface of Oxfam Indias web platforms through commissioning surveys and reports via the donor relations team and your own team.

Manage Staff, Agencies & Digital Partners & Co-ordinate with other business verticals
Work closely with external agencies and internal stakeholders.
Manage the digital team staff and keep them motivated and aligned to overall organization goal
Manage multiple Digital agencies and partners to create synergies and unified experience; manage production, execution and reporting for an end to end approach across owned, earned and paid channels
Provide comprehensive briefs & insights to agencies and internal stakeholders. Ensure detailed briefs are written via various internal stakeholders.
Develop and execute the campaign on time, on brief, retain responsibility for all campaign social media deliverables, drive results and control costs.


Desired Candidate Profile

Please refer to the Job description above

Company Profile

Oxfam India

Oxfam is a global movement of people working together to end the injustice of poverty.

We are an international confederation of 19 organizations (affiliates) working together with partners and local communities in the areas of humanitarian, development and campaigning, in more than 90 countries.

Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people and adults. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.

All our work is led by three core values: Empowerment, Accountability, Inclusiveness.
• Accountability – Our purpose-driven, results-focused approach means we take responsibility for our actions and hold ourselves accountable. We believe that others should also be held accountable for their actions.
• Empowerment – Our approach means that everyone involved with Oxfam, from our staff and supporters to people living in poverty, should feel they can make change happen.
• Inclusiveness – We are open to everyone and embrace diversity. We believe everyone has a contribution to make, regardless of visible and invisible differences.

Oxfam India is an equal opportunities employer. To know more about Oxfam India please visit: www.oxfamindia.org
Note: All offers of employment will be subject to satisfactory references and may be subject to appropriate screening checks, which can include criminal records and terrorism finance checks.
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Contact Company:Oxfam India


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Functional Area


Employment Type

Full Time, Permanent